This incredibly easy-to-use camera slips right in your pocket, ready to capture the moment at a moment's notice. Get close to faraway subjects with 8x optical zoom, then snap gorgeous 16.1MP photos or record beautifully-detailed HD video. Your pictures will come out crisp and clear thanks to Optical SteadyShot™ image stabilization. For even more fun, enhance your images with built-in creative effects like Toy Camera and Pop Color. Or try Beauty Effects to adjust skin tones, remove blemishes and even whiten teeth—it's perfect for portraits. Pixel power. With a 16.1MP Super HAD™ CCD image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 8x optical zoom, you can zero in on distant details for crisp, clear close-ups—perfect for travel photos and sporting events. Say goodbye to blur. Don't let a not-so-steady hand prevent you from capturing the moment. Optical SteadyShot™ image stabilization with Active Mode compensates for camera shake by countering camera movements in both horizontal and vertical directions. Get sharp, blur-free footage and photos in otherwise unsteady situations, like shooting video while walking.
HD movie magic. Shoot and share HD movies with ease (records in 29-minute segments). In 720p MP4 movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required). Effortless effects. Let your imagination run free with a variety of fascinating in-camera effects. Retouch images with professional results with Beauty Effects—enhance skin tone, remove shine and blemishes, whiten teeth and more. If you like retro photographs, you'll love Toy Camera—it gives your pictures a charming lo-fi feel. Transform ordinary photos into colorful works of art with Pop Color, or make your focal point pop with Partial Color effect. It's quick and easy to apply effects, and the results are simply stunning. Everything is illuminated. Ever taken a photo of a friend in a dimly-lit room, and had the entire background come out as one blacked-out blur? Frustrating, yes—not to mention less than frame-worthy. The Cyber-shot W730 solves this dilemma with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. It's perfect for large group shots, helping to ensure that everyone comes out light, bright and beautiful. Easy enough for everyone. No need for pro photography skills here—if you want, this camera will do the heavy lifting for you. Its super-smart iAuto mode detects the scene, lighting, even faces, then automatically adjusts settings to optimize the shot. Get gorgeous results every time, and forget about fumbling with buttons and menus. All you have to do is click away and collect the compliments.